THE DISCOUNT DILEMMA: WHY SALES DON’T ALWAYS SOAR

The Discount Dilemma: Why Sales Don’t Always Soar

While the belief is that purchases skyrocket with discounts , the reality can be far more nuanced . Often , companies find that slashing rates doesn't always lead to higher profits . Indeed, excessive or constant markdowns can diminish brand image, attract only price-sensitive shoppers , and ulti

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